Professional & Effective Explainer Video Voice Over
It’s hard to believe that a decade ago, explainer videos weren’t a “thing.” But in 2012, this form of content marketing took off. Do you remember the Dollar Shave Club explainer video? It’s been seen nearly 27 million times.
What is an explainer video? Initially, they were simple animations that explained your product or service so that people could understand it and not have to read the text. They were anywhere 60-90 seconds long, and many startups in the business arena used them on their homepages.
As time went on and they grew in popularity, and a more creative effort has gone into producing these videos. The video and narration now average up to three minutes and focus on building a compelling story, so your target audience will remember all the critical information and act.
The Impact of Explainer Videos
According to Cisco’s digital marketing statistics, in 2020, there will be almost a million minutes of video per second crossing the internet.
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 87% of online marketers use video content.
- 82% of Twitter users watch video content on Twitter
- Viewers retain 95% of a message when watching it in a video compared to 10% when reading it in text.
- When surveyed, 75% of C-Level stakeholders told Forbes that they watch a work-related video at least once a week.
Explainer videos are powerful and popular. They’re often placed on a landing page, your website’s home page, or a top product page. The content is presented in a light-hearted manner, and the voice over that narrates the video is vital in conveying the message around the product or service. Because explainer videos are now used across industries and worldwide, the narration style has also expanded widely.
Why the Tone of Your Explainer Video is Important
The tone of voice over varies from the classic laid-back, water-fountain, how-cool-is-this vibe to a more professional-sounding, less casual but still personal. Knowing the target audience is critical. Whether it is B2B, B2C, or B2C-Suite, the voice over is tailored to the context.
No matter who the consumers are, HubSpot Research found that video is the most preferred form of content and that people enjoy entertaining and informative video content. This content format has benefits in terms of lead generation and sales conversions, and studies have shown that a 2-minute explainer video is enough to convince someone that they should buy from your company.
More Benefits of Explainer Video Narration
Explainer videos take many forms, 2D and 3D animation, whiteboard animation, live-action, and motion design. By combining visual components and the spoken word, you can convey more meaning and nuance than through text alone. You can create engaging marketing content while still honoring your brand’s core values.
What’s more, a homepage video can also help keep visitors on your site longer, which is excellent for SEO (Search Engine Optimization). According to research by Forrester, having a homepage video increases your chances of ranking higher on page one of Google search results by 53 times compared to a plain text web page.
Debbie Irwin: Top Voice Over Talent for Your Videos
Debbie has voiced countless explainer videos for both public-facing and internal use. She has extensive experience in:
- How-To Videos
- Sales Enablement Videos
- Brand Videos
- Social Video Ads
- Thought Leadership Videos
- And More!
The quality of Debbie’s voice overs will leave a lasting impression, whether you need to inform, educate, or impress. Boost your audience engagement by creating a conversation with Debbie Irwin’s articulate and dynamic explainer video voice overs!