Expertly Match a Voice to an Automotive Car Brand
The automotive voiceover genre is a combination of smart marketing and informative technical eLearning videos for manufacturers. In this genre, an experienced voiceover artist matches the branding message of the company with how she delivers the message. Every company has targeted advertising, but for automotive, the audience takes on the characteristic symbolism of the car itself.
A car is more than the most efficient way to get from A to B. It is a badge, an outward symbol of a lifestyle, both attained and desired. It ignites the notions of adventure, independence, and the possibility to go anywhere your heart desires. It can also mean security, reliability to get you to work, and assurance of safety for your loved ones. For some, a certain type of car can represent status, luxury, and extravagance too. The key to automotive voiceover is knowing which kind of voice would fit the type of ideals the car embodies; in turn which person the car would need to attract.
Directions well taken.
Directions well taken.
Debbie prides herself on her impeccable attention to details. Clients love working with her precisely because of her careful reading of the script, her ability to listen to their needs and follow their direction on message, mood, and tone. Debbie knows that specificity in an automotive voiceover can be critical. A voice that’s more resonant and textured could best embody luxury, poise and elegance for a streamlined, elegant vehicle like a Ferrari or Porsche. Strength and natural gravitas might be a better fit for a Chevy or Ford. A secure, confident, dependable-sounding voice might be a better match for Volvo or Honda.
Separate from attention-grabbing automotive advertising is employee-focused eLearning narration. For many companies, eLearning is a vehicle to provide information and training for workers on new processes, protocols, and safety measures, and is a more efficient method than in-person or group classes.
These narrations are best when delivered in a conversational manner, so that the material is easier to process and understand. While some of the information is highly technical, being approachable, clear and engaging makes the content that much easier to learn. Debbie steps into the recording booth ready to be professional and precise, getting the message across with you, the client and listener in mind.