Voice Over Narration for Medical-Legal
The world of medical narration covers a broad array of areas, among them continuing medical education, research, training, surgical animation, medical marketing, virtual reality, commercials, and more. Each application requires skilled voiceovers to inform and educate with subtle nuances appropriate for the different audiences. In the Medical-Legal category, you’ll find two different kinds of content: one for the courtroom and one for the consumer.
In the courtroom, where product liability cases, medical malpractice, personal injury, and wrongful death suits are litigated, being able to present complex information in a simple to-understand fashion is integral to winning. Medical demonstrative illustrations and animations must provide anatomical accuracy and have effective messaging directed to lawyers, prosecutors, the judge, and the jury. Exhibits have to portray the facts, the medical chronology, and any key surgical events to illustrate the arguments of the case.
Make your case and settle it, once and for all.
Make your case and settle it, once and for all.
Clients
The evidence is clear.
Clear, Objective Narration for Medical-Legal
The other type of Medical-Legal content is directed toward consumers– physicians and their patients– to present information about drug benefits as compared with information about drug risks, also known as “Fair Balance”. The FDA requires that drug product claims in Direct-to-Consumer (DTC) ads must include “All the risks of using the drug.” This type of narration requires a deft balance between being engaging without being emotional — in spite of the often-scary side effects that are listed.
Under certain circumstances, however, pharmaceutical ads can give only the most important risks. This is referred to as “Important Safety Information” or ISI for short. In broadcast radio and TV ads, website videos, and telephone marketing, ISI is referred to as the “major statement,” which consists of the drug’s most important risks. The medical-legal voiceover for the major statement must be delivered in a clear, non-judgemental, and neutral manner.
Voice Over for the Courtroom & the Consumer
Debbie’s adept ability to pronounce complex medical jargon in an articulate way, and convey the science behind the research as if she performed the studies herself, makes her the perfect choice to voice medical-legal voiceover. Her authoritative, warm, and professional delivery comes from an extensive career in medical narration, voicing projects for international pharmaceutical companies, small biotech startups and everything in-between, and specifically useful for the needs of the medical-legal voiceover.