- Right off the bat your demo should show the world what you’ve got.
- It’s your calling card and is the most important asset you’ve got in your toolbox.
- Your signature sound should be clear as a bell and ring true.
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VOnow Blog Series
#VOnow — Is Voiceover Tracking Important?
Everybody’s already onboard with social media. And the experts will tell you that your marketing efforts aren’t any good if you’re not tracking them. Questions abound. What should I post? Who’s my audience? Are they listening? Does any of this really matter???
#VOnow — The Rebranding of Debbie Irwin Voiceovers
As Debbie mentioned in the previous post of her #VOnow blog series, my first suggestion was a complete rebranding of her professional image. While surveying her Internet presence — logo, tagline, photos, etc. — her message wasn’t consistent across all platforms, so we began at the beginning of any project — the research stage. The […]
#VOnow — Branding for Voiceover Artists
Some say a brand is what people say about you behind your back. Which comes first, what you say about yourself or what others say about you? How do you encapsulate what you’re all about in as few words as possible, with as simple an image as possible, and yet communicate a message that has both depth and breadth?
#VOnow — In the Voiceover Industry, is it “Big Fish/Little Pond or the Other Way Around?”
Let’s face it, whether you’re just starting out in the voiceover industry, or you’re a veteran voicer, this business is competitive. So how do you stand out? How do you market yourself? Any voice actor worth her salt will have enough talent to deliver a range of styles that fit a range of projects. My […]
#VOnow — Building a Voiceover Business
Building your business doesn’t really happen one brick at a time. It’s more like this pedibus: you’ve got to have wheels in motion on a lot of different things all at once: