Sonic Branding Uses Sound to Establish a Brand’s Identity. Audio branding isn’t new. Think of the sound that accompanies the animated Netflix logo. The McDonald’s logo. The NBC logo. Companies have always used audio to reinforce their visual brands, because sound adds emotion, which makes its message powerful and memorable. Some people are visual […]
Pace Graduation Ceremonies at Arthur Ashe Stadium- Exhilarating and Frustrating
May 15, 2023. Undergraduate, graduate, and Ph.D. students at Pace University in NYC were ready for their big day. Two thousand of them. Their hard work was done. Mine was just beginning. Fact: voice-over actors are usually heard and not seen. We’re the disembodied voices of GPS systems, public transportation announcements, animated characters in cartoons, […]
Curious how this voice over actor celebrated March Madness?
Teaching voiceover artists and medical illustration artists. That’s how. Through this month, a rather cold and unforgiving March, I’ve been working hard to influence and engage the next generation of voice actors and those in mid-career who seek to improve their craft. After coaching for several years now and seeing the results in the blossoming […]
5 Ways To Be a Better VO Artist | An Audio Engineer’s Perspective
Want to Standout As A VoiceActor? Read these tips from an Audio Engineer! As an audio engineer, I’ve had the privilege of working with some fantastic voice-over talent. I’ve also had the displeasure of working with some not-so-amazing voice talent. The difference between the two is often night and day—and it all comes down to […]
How do Van Gogh, Vermeer and Seurat help me as a Voiceover Actor?
Different styles in the visual arts inspire creativity in voiceovers. Whether it’s the hyperrealistic Baroque paintings of Jan Vermeer in the 1600s, the neo-impressionistic work of Georges Seurat in the 1800s, (introducing Pointillism to the art conversation), or the subsequent break-all-the rules-bold work of Post-Impressionist Vincent Van Gogh, who paved the way for an explosion […]
The Comprehensive Guide to Voiceover Demos
Voiceover demos can be overwhelming, and a more significant undertaking than many beginner actors anticipate. It’s your calling card and audible demonstration of your skills and abilities, and arguably the most vital part of any marketing plan. If a VO talent doesn’t have a great demo reel, that strongly suggests they don’t have the range, […]