…it’s an incredible feeling knowing that your interpretation of the copy was spot on, (no pun intended), and the quality of the audio was perfect.
So, what did you think about my NPR interview? The content discussed was DTC (Direct-to-Consumer), in which the narrator’s voice needs to project a caring and concerned tone (like a mother, caregiver or healthcare professional), conveying confidence and experience. Advertisements, whether for hospitals or medications, must be delivered with a human touch. Today it’s all […]
It’s a question we ask ourselves countless times a day. Should I sprint across the street or wait for the light to change? Should I push through the pain of an exercise or be gentle with myself? Should I risk telling someone how I feel, or keep my counsel? Malcolm Gladwell, in his book, Blink, […]
I want to wish you all a happy and safe (but scary) Halloween weekend. Going on a trick-or-treat scavenger hunt? Don’t get stuck in an air duct. New Nature’s Bounty Probiotic GX TV Spot, ‘Better Off Healthy: Stuck’ voiced by Debbie Irwin. In the spirit of Halloween here’s a treat for your little ones. Happy Halloween […]