Just finished a session with Tag Creative for some 'Chocolatey' radio spots, airing now, just in time for Easter. Present were a producer from one company, the writer from another company, and the sound engineer at the third company, Flavorlab, the studio we were working at. It turns out I had … [Read more...] about Be Good. Be Willing. Be Gone.
So, what did you think about my NPR interview? The content discussed was DTC (Direct-to-Consumer), in which the narrator's voice needs to project a caring and concerned tone (like a mother, caregiver or healthcare professional), conveying confidence and experience. Advertisements, whether for … [Read more...] about People Are Talking, But Are You Being Heard?
It’s a question we ask ourselves countless times a day. Should I sprint across the street or wait for the light to change? Should I push through the pain of an exercise or be gentle with myself? Should I risk telling someone how I feel, or keep my counsel? Malcolm Gladwell, in his book, … [Read more...] about Is it Worth It? — MedVO
I want to wish you all a happy and safe (but scary) Halloween weekend. Going on a trick-or-treat scavenger hunt? Don't get stuck in an air duct. New Nature's Bounty Probiotic GX TV Spot, 'Better Off Healthy: Stuck' voiced by Debbie Irwin. In the spirit of Halloween here's a treat for your … [Read more...] about A Few Treats For Halloween