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Debbie Irwin

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marketing

Audio Branding– What sound best describes a voice actor?

September 15, 2023 by Debbie Irwin

Sonic Branding Uses Sound to Establish a Brand’s Identity. Audio branding isn’t new. Think of the sound that accompanies the animated Netflix logo. The McDonald’s logo. The NBC logo.   Companies have always used audio to reinforce their visual brands, because sound adds emotion, which makes its message powerful and memorable. Some people are visual […]

Filed Under: Branding, Freelancing, Just Sayin' Tagged With: audio, branding, how to brand yourself, logo, marketing, visual brands, voiceover, voiceover branding

People Are Talking, But Are You Being Heard?

March 16, 2017 by Debbie Irwin

So, what did you think about my NPR interview? The content discussed was DTC (Direct-to-Consumer), in which the narrator’s voice needs to project a caring and concerned tone (like a mother, caregiver or healthcare professional), conveying confidence and experience. Advertisements, whether for hospitals or medications, must be delivered with a human touch. Today it’s all […]

Filed Under: The Medical Narrator Tagged With: advertising, commercial, doctors, hospital visits, marketing, medical narration, voice over, voiceover, voiceovers

Is it Worth It? — MedVO

March 8, 2017 by Debbie Irwin

It’s a question we ask ourselves countless times a day. Should I sprint across the street or wait for the light to change? Should I push through the pain of an exercise or be gentle with myself? Should I risk telling someone how I feel, or keep my counsel? Malcolm Gladwell, in his book, Blink, […]

Filed Under: The Medical Narrator Tagged With: advertising, commercial, marketing, MEDICAL ILLUSTRATOR, medical narration, voice over, voiceover, voiceover artist, Voiceover feature, voiceover techniques, voiceovers

Thank You, John!

December 16, 2015 by Debbie Irwin

It’s nearly impossible to say how many voiceover artists there are in the world, but one thing is for certain, most of us regularly visit VoiceOverXtra: the voice-over industry’s online News, Education, and Resource Center. So when Founder and Webmaster, John Florian asked to feature “The Rebranding of Debbie Irwin Voiceovers” post from my 17-part […]

Filed Under: Blog, Just Sayin' Tagged With: John Florian, marketing, voiceover, voiceoverextra, voiceovers

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