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by Debbie Irwin
Sonic Branding Uses Sound to Establish a Brand’s Identity. Audio branding isn’t new. Think of the sound that accompanies the animated Netflix logo. The McDonald’s logo. The NBC logo. Companies have always used audio to reinforce their visual brands, because sound adds emotion, which makes its message powerful and memorable. Some people are visual […]
by Debbie Irwin
So, what did you think about my NPR interview? The content discussed was DTC (Direct-to-Consumer), in which the narrator’s voice needs to project a caring and concerned tone (like a mother, caregiver or healthcare professional), conveying confidence and experience. Advertisements, whether for hospitals or medications, must be delivered with a human touch. Today it’s all […]
by Debbie Irwin
It’s a question we ask ourselves countless times a day. Should I sprint across the street or wait for the light to change? Should I push through the pain of an exercise or be gentle with myself? Should I risk telling someone how I feel, or keep my counsel? Malcolm Gladwell, in his book, Blink, […]
by Debbie Irwin
It’s nearly impossible to say how many voiceover artists there are in the world, but one thing is for certain, most of us regularly visit VoiceOverXtra: the voice-over industry’s online News, Education, and Resource Center. So when Founder and Webmaster, John Florian asked to feature “The Rebranding of Debbie Irwin Voiceovers” post from my 17-part […]
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