Sonic Branding Uses Sound to Establish a Brand’s Identity. Audio branding isn’t new. Think of the sound that accompanies the animated Netflix logo. The McDonald’s logo. The NBC logo. Companies have always used audio to reinforce their visual brands, because sound adds emotion, which makes its message powerful and memorable. Some people are visual […]
As a kid, I walked down Michigan Avenue in Chicago with my family as we marched against the war in Vietnam. Once again I am finding issues that touch me, my fellow voice actors, colleagues, friends, and family, and am willing to stand up to have my Voice ‘Be Heard’ on our behalf.
Welcome to the Gig Economy. Artists, designers, actors, coders, cab drivers, construction workers, independent contractors, etc., we all live from gig to gig. We are freelancers and we’re a growing force in NYC and across the country and freelance isn’t free. Making History In December I joined New York City Council Members, labor leaders, and […]