Sonic Branding Uses Sound to Establish a Brand’s Identity. Audio branding isn’t new. Think of the sound that accompanies the animated Netflix logo. The McDonald’s logo. The NBC logo. Companies have always used audio to reinforce their visual brands, because sound adds emotion, which makes its message powerful and memorable. Some people are visual […]
It began with a train ride from Grand Central Station in New York to Yale University in New Haven. My mission: to speak to a group of pre-Med and pre-Health students; members of a national organization called MedX, whose mission is to explore the healthcare field from an array of interdisciplinary, holistic perspectives. Objective: to pose the question: is medical narration just icing on the cake?
Ever wonder what the difference between an MP3 and a WAV is and why people make such a fuss over higher-quality files? Ryan Maguire, a Ph.D. student in Composition and Computer Technologies at the University of Virginia, turned wonder into action when he started a project called “The Ghost in the MP3,” a song project that only allows […]