“When I was young I thought that money was the most important thing in life; now that I am old I know that it is.” — Oscar Wilde So why do we have such a hard time talking about voiceover money? THE NUMBERS A 2014 survey from Wells Fargo & Co found money to be the […]
#VOnow — How do you know what your voice is worth?
Is Your Voice Raw, Ripe, or Rotten? Many people ask me how to determine what their voice is worth, and I provide this comparison. When you’re standing in the produce section, eyeing the avocados, do you like to pick and choose? I do. I know what I like and I know when its ripeness is […]
#VOnow — Voiceover Auditions
Audition, Audition, Audition Whether people realize it or not, voiceover auditions are 95% of a voice actor’s job. That’s the world we live in. In the good old days, people were ‘booked off of their demos’ (hired after someone listened to a demo of their work). Nowadays, almost everybody wants to hear their copy auditioned, […]
#VOnow — Voiceover Demos
- Right off the bat your demo should show the world what you’ve got.
- It’s your calling card and is the most important asset you’ve got in your toolbox.
- Your signature sound should be clear as a bell and ring true.
#VOnow — Is Voiceover Tracking Important?
Everybody’s already onboard with social media. And the experts will tell you that your marketing efforts aren’t any good if you’re not tracking them. Questions abound. What should I post? Who’s my audience? Are they listening? Does any of this really matter???
#VOnow — The Rebranding of Debbie Irwin Voiceovers
As Debbie mentioned in the previous post of her #VOnow blog series, my first suggestion was a complete rebranding of her professional image. While surveying her Internet presence — logo, tagline, photos, etc. — her message wasn’t consistent across all platforms, so we began at the beginning of any project — the research stage. The […]