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by Debbie Irwin
Documentaries are a learning experience for the viewer. Perhaps not in a traditional classroom sense, but as an immersive, entertaining, and cinematic experience. They explore people and places throughout the universe. While they might not be an advertisement or sales pitch as we think of them, they need to convey lots of information. The content […]
by Debbie Irwin
Few automotive shoppers treat the process of buying a car like buying groceries or clothing. They aren’t lured into dealerships by window displays or impulse purchases. Instead, automotive commercial voiceover, marketing campaigns, and careful brand management are the cornerstone of automotive sales. Car commercials are more expensive to make than any other product commercial. They […]
by Debbie Irwin
I’ve reached a point in my life and career where who I am as a person, and a professional are finally in sync. And so the things that matter in my life, and in the lives of people I work with, are of consequence, even if they are not ‘work-related.’ The more authentic I am, […]
by Debbie Irwin
Whether a big-budget AAA video game or Indie darling, video game voiceover and sound design drive many player interactions. They can encourage or dissuade them, get them riled up, and push them into the plot. Players emerge hours later bleary-eyed, not totally sure how they got there, and gloriously triumphant. It continues to grow and […]
by Debbie Irwin
Voiceover is an integral part of most commercial and advertising strategies. A lot of thought and consideration goes into every aspect of marketing, and choosing a voiceover artist is no different. The goal of a commercial voiceover artist is to sell and promote a product, service, concept, and brand. We make the boring entertaining, the […]
by Debbie Irwin
I’m an advocate for talented voiceover artists, regardless of gender identity. Today it’s more important than ever to have all voices represented- and that includes gender-neutral people and people of all different ethnicities. , No matter the voice, a conversational sound is vital in today’s market, and research shows that female voices inspire more trust […]
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