Few automotive shoppers treat the process of buying a car like buying groceries or clothing. They aren’t lured into dealerships by window displays or impulse purchases. Instead, automotive commercial voiceover, marketing campaigns, and careful brand management are the cornerstone of automotive sales. Car commercials are more expensive to make than any other product commercial. They […]
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Conversations and Connections
I’ve reached a point in my life and career where who I am as a person, and a professional are finally in sync. And so the things that matter in my life, and in the lives of people I work with, are of consequence, even if they are not ‘work-related.’ The more authentic I am, […]
What’s New in Video Game Voiceover?
Whether a big-budget AAA video game or Indie darling, video game voiceover and sound design drive many player interactions. They can encourage or dissuade them, get them riled up, and push them into the plot. Players emerge hours later bleary-eyed, not totally sure how they got there, and gloriously triumphant. It continues to grow and […]
The Goal of Commercial Voiceover
Voiceover is an integral part of most commercial and advertising strategies. A lot of thought and consideration goes into every aspect of marketing, and choosing a voiceover artist is no different. The goal of a commercial voiceover artist is to sell and promote a product, service, concept, and brand. We make the boring entertaining, the […]
How to Find a Top-Notch Female Voiceover
I’m an advocate for talented voiceover artists, regardless of gender identity. Today it’s more important than ever to have all voices represented- and that includes gender-neutral people and people of all different ethnicities. , No matter the voice, a conversational sound is vital in today’s market, and research shows that female voices inspire more trust […]
Checklist for Finding and Landing Voiceover Opportunities
It’s the start of a new year, you’ve written a long list of new year’s resolutions, and now the first one is staring at you, demanding to be fulfilled: eat healthier. I can’t help with that one, but I can help with finding and landing voiceover opportunities! Are You Building a Voice or a Voiceover […]