So, what did you think about my NPR interview? The content discussed was DTC (Direct-to-Consumer), in which the narrator’s voice needs to project a caring and concerned tone (like a mother, caregiver or healthcare professional), conveying confidence and experience. Advertisements, whether for hospitals or medications, must be delivered with a human touch. Today it’s all […]
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Is it Worth It? — MedVO
It’s a question we ask ourselves countless times a day. Should I sprint across the street or wait for the light to change? Should I push through the pain of an exercise or be gentle with myself? Should I risk telling someone how I feel, or keep my counsel? Malcolm Gladwell, in his book, Blink, […]
Ask Your Doctor If This Ad Is Right For You
As the Medical Narrator, I’ve narrated medical device videos, such as this one, which was produced by James Archer of Anatomy Blue for St. Jude Medical. But, this video was never intended for the general public, so ask your doctor if this ad is right for you. The health care industry spent $14 billion on advertising in 2014, according to […]