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by Debbie Irwin
Sonic Branding Uses Sound to Establish a Brand’s Identity. Audio branding isn’t new. Think of the sound that accompanies the animated Netflix logo. The McDonald’s logo. The NBC logo. Companies have always used audio to reinforce their visual brands, because sound adds emotion, which makes its message powerful and memorable. Some people are visual […]
by Debbie Irwin
May 15, 2023. Undergraduate, graduate, and Ph.D. students at Pace University in NYC were ready for their big day. Two thousand of them. Their hard work was done. Mine was just beginning. Fact: voice-over actors are usually heard and not seen. We’re the disembodied voices of GPS systems, public transportation announcements, animated characters in cartoons, […]
by Debbie Irwin
BIOMEDevice Expo Medical narration is my expertise, which encompasses Medical Education, Medical Legal, BioTech and Pharma, and Medical Device content. So I jumped at the chance to attend the BIOMEDevice Expo in Boston and learned about new gadgets and gizmos changing the face of healthcare delivery. The dizzying array of new technologies blew my mind: […]
by Debbie Irwin
Different styles in the visual arts inspire creativity in voiceovers. Whether it’s the hyperrealistic Baroque paintings of Jan Vermeer in the 1600s, the neo-impressionistic work of Georges Seurat in the 1800s, (introducing Pointillism to the art conversation), or the subsequent break-all-the rules-bold work of Post-Impressionist Vincent Van Gogh, who paved the way for an explosion […]
by Debbie Irwin
Where does truth lie? If I were Seth Godin, I’d write a clever title about the nexus of truth and artifice… but I’m no such mastermind, so I’ll traverse more plebeian paths instead. I love art. I grew up going on archaeological digs with my family; back in the day when you could dig something […]
by Debbie Irwin
The truth is it’s not easy, and that’s why most voice actors shy away from this kind of work. For me, it’s challenging, educational and rewarding. But most of all, I love working with the fine artists who are illustrating the animations, creatives who care about excellence, perfectionists really, who produce stunningly beautiful work, which brings us back to the AMI Conference.
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